SOYI
Luxury Bridal Makeup and Hair
Kelly, founder and lead artist of SOYI Makeup & Hair, is an award-winning bridal makeup artist and bridal hairstylist serving brides throughout the San Francisco Bay Area, Napa Valley, Carmel, and destination weddings. She is known for timeless, naturally refined bridal beauty and an elevated, personalized experience.
who belive
beauty is about
enhancement
over transformation
for brides
timeless
beauty
radiant &
Kelly creates naturally refined bridal beauty for discerning brides throughout the San Francisco Bay Area and destination weddings. Her calm, personalized approach and timeless artistry have earned features in Magnolia Rouge, Wedding Sparrow, Style Me Pretty, Aisle Society, and The Knot, where her work is recognized for its effortless elegance and enduring beauty.
Timeless beauty, crafted for the most beautiful version of you.
kelly chu
get to know
as seen in:
Enhancing natural beauty — with thoughtful artistry and timeless refinement.
my vision
- melissa m.
I asked to look as natural as possible while still enhancing my natural features, and Kelly absolutely nailed what I wanted. She took my inspiration photos, executed my vision perfectly, and made me feel at ease with her calming presence and genuine kindness.
Natural, Beautiful, and Unmistakably Me
- joanna l.
Kelly made me feel and look like an absolute princess on my wedding day. Her calm demeanor helped ease my nerves, and she and her team were one of my favorite wedding vendors.
A Wedding Morning to Remember
- pauline n.
Kelly's attention to detail is incredible, and she has such a calm, professional, and warm presence that made getting ready for my big day such a joy.
Beautiful but still natural and true to me. I feel like the best version of myself.
- Alexis r.
Kelly listened to exactly what I wanted and brought my dream look to life. My Hollywood curls stayed all day and night, and every detail was perfectly tailored to me.
A Look That Lasted All Day
- Alyssa d.
wanted to still look and feel like myself, but better. I didn't want heavy makeup or dramatic fake eyelashes, and Kelly totally understood.
Still Me—Only Better
- cydney l.
Kelly tailored my makeup and hair to my needs, and every detail—from skincare to the touch-up kit—was thoughtfully planned.
Every Detail Thoughtfully Considered
- tara l.
One of the best decisions I made with wedding planning was hiring Kelly. I absolutely loved the outcome and felt beautiful throughout the entire event.
A Bride's Best Decision
- tina h.
Kelly took the time to understand exactly the style I wanted and thoughtfully brought it to life. My makeup and hair were natural, elegant, and photographed beautifully.
Natural Yet Elegant
More Than Makeup And Hair
With over 13 years devoted exclusively to weddings, true artistry is shaped not only by technique, but by experience. Years of working with diverse skin tones, facial features, hair textures, lighting conditions, and wedding environments have cultivated the confidence and discernment to thoughtfully adapt every detail—creating bridal beauty that feels refined, balanced, and effortlessly elegant.
Refined Artistry Through Experience
Your wedding morning should feel as beautiful as the celebration itself. Through thoughtful planning, attentive communication, and a carefully managed timeline, I create a calm, seamless experience where every detail is intentionally cared for. From our first moments together until you're ready to walk down the aisle, you can simply relax, be fully present, and enjoy the excitement of becoming a bride.
A Calm Beginning You deserve
Every bridal look begins with understanding you. Your features, personal style, wedding vision, and the unique qualities that make you feel most confident all guide the creative process. Through thoughtful preparation, refined artistry, and carefully considered techniques, I create beauty that feels naturally elevated, photographs beautifully, and remains unmistakably you.
beauty designed around you
Experience
The
Your investment extends beyond your wedding morning. It's a thoughtfully guided experience—from the first conversation to the final touch—designed to help you feel confident, cared for, and beautifully prepared for one of life's most meaningful days.
Bridal collections begin at $2000
Featured
galleries
Classic Bridal Elegance
Quiet Luxury Bridal Beauty
Modern Indian Bridal Beauty
san francisco, CA
carmel, ca
napa, CA
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Experience
- Emily P.
Working with Kelly was unreal — her vision and artistic eye was everything, and there was never a moment where she didn't have my complete trust. Kelly was the best decision of my wedding planning process.
"My experience was the definition of luxury — I felt like the most beautiful version of myself."
- Sarah W.
Working with Kelly was unreal — her vision and artistic eye was everything, and there was never a moment where she didn't have our complete trust. Our wedding day was magical, and she executed every detail impeccably.
"You won't find someone else as magical as Kelly — a true artist."
their
- Melissa M.
"One of the best decisions I made with wedding planning was hiring Kelly."
testimonial
Inquiry Form
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