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​A little about us

SOYI Makeup and Hair is a team of award-winning professional makeup artists and hairstylists led by Kelly in the SF Bay Area, CA. Kelly and her team have proudly created unique bridal looks for over hundreds of brides in America, Asia and Europe.
All makeup artists from Soyi are selected and trained by Kelly to the highest standards. Our wedding looks are renowned for being timeless yet effortless all together. Every makeup and hairstyle from the Soyi team is designed to enhance a woman's natural beauty and they are bespoke and unique to each of our clients. Our only use the highest quality products. SOYI team has numerous raving client reviews and as our bride, you can just relax because you are in good hands.  
Our team specializes in corrective makeup technique, delivering makeup and hair looks that are elegant, exquisite, ethereal, timeliness, romantic and effortless. 

Let us help you look and feel beautiful! 

What does Soyi mean

SOYI, SO means natural and simple; YI means appearance in Chinese.

SOYI is the name of Kelly’s mother which resonates with Kelly’s makeup philosophy: to bring out someone’s natural beauty and be confident at her unique charm

Hi from Kelly

My name is Kelly, a SF Bay Area based hair and makeup artist. I am also the founder of SOYI Makeup and Hair.


I have had a lifelong passion with makeup and hair styling. In 2012, I began to learn makeup officially. Since then, my passion towards makeup and hair keeps growing everyday. I started doing makeup and hair for my friends at their weddings, and eventually transitioned away from the financial industry and become a full time makeup artist.

I have always been someone that values quality, which is why I only provide high quality work and deliver only the best to both my clients and students.

Having a belief that every girl is beautiful in her own way, I seek to create a look that enhances the bride's natural beauty and fits her own personality.

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Kelly xx

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